From Inspiration to Manifestation
Creative Direction is seeing a project holistically.
It is the ability to understand and translate the essence of a client’s message.
To conceptualize a project, break it down into component parts for assignment and bring it to a timely and successful completion.
It is being diplomatic in communicating ideas in high pressure environments and handling multiple responsibilities and people within the projects budget & deadline.
It is total production capability; handling all levels, from first phase client /creative meetings, then into research and editing of all media and source material, to design and production.
Ultimately it is working backwards from the goal to building the team.
My work ethos is victory in every project.